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Starting and running your own business is easy yet not. It’s a paradox, on some days you could not be happier and on others you wish the earth could swallow just for a few moments of mental peace.
But don’t let anybody fool you, it’s the best thing that you could do if you are well prepared. Now when most people think about being well prepared they automatically look at it from a financial or business strategic aspect. Well yes, these count, however, what I have learnt so far is that the ability to be flexible, patient, resilient, persistent and humble is even better than what you put down in your biz plan and/or financial projections. Let me expound:
Flexibility: To meet clients at their pace, level and need. It’s about also being flexible enough to come up with contingency plans when things hit the fan, which often happens.
Patience: In my line of work you can pitch for something for even a year before it goes through, one reason being that some companies have heavy lines of bureaucracy, but keel over and die? Never! I love my line of work and will push patiently for my result.
Resilience: The ability to keep going ahead with just a vision at hand and nothing else to show for it. It’s tough, you will be flat out broke at times with people knocking at your door for their money, but hey, all the good ones did and you must consistently believe that you are.
Persistent: So they said they weren’t feeling your idea, no stress, dust off try again, show it to them from a differentiated perspective; build a better relationship with them. DO NOT disappear from them that will only serve to have you forgotten.
Humility: The key, you need people as much as they need you. You also have to be able to apologize with meaning when things go wrong, and receive any success with an air of appreciation and gratitude not pride.
Now, all these elements have to work together and in a cyclical pattern, it should not stop once you attain your goals.
Muthoni Maingi is the Director of Deviate Advertising a company whose vision looks to making impact-filled branding, marketing and advertising accessible and affordable to growth-minded companies and entrepreneurs. She is also a blogger on Kachwanya, and Affrinovator as well as her own personal Wordpress blogs On Brand and Girly Gone Biashara.
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